Hey Jake — we did have a small “pivot” that really changed our trajectory. First, we were in a pretty narrow niche (a [stock market] trading membership site), so we actually backed out and changed our content strategy to incorporate more personal finance oriented content; hence the transition into DollarSprout. Second, we went all in on Pinterest to market our brand. An odd decision perhaps, but it was where we were having the most marketing success. We then leveraged the audience we were building on Pinterest to expand into other areas (Facebook, paid advertising, organic search, etc.).

Disagree with the photography idea. It may seem easy but there are those of us who have spent, in my case 10 + years learning the light, the technical aspects, the right way to pose… we have to keep pushing our prices higher because there are more people starting to eat away at the client base by undercutting…. and we’re trying to make money and feed families too. It only hurts an industry to undercut. Sorry. Good list otherwise, don’t do it as an expense to others.

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