You need to find a particular product or niche to really make this work. Otherwise, you’re met with different shipping costs, always trying to figure out new margins, etc. Don’t try to be everything to everybody. Try to be good in one particular. Maybe it’s a product you’re passionate about such as selling trucker hats. 🙂 Click here for more on this idea.

There are many ways to get people onto your list. Lead magnets are one such resource. For example, you can build ebooks, checklists and cheat sheets. But you can also do content upgrades, such as PDF versions of an article with added resources in them, four-part video training series, and more. Think about your audience and what you can offer them to better serve them, then treat them with some respect and you'll eventually reap the rewards.


Be professional. When you submit a résumé, don’t type it in ALL CAPS and please don’t avoid the caps lock like the plague. Know how to use it without looking incompetent. Write in complete sentences with proper grammar. Of course, there will be exceptions, but even with the exceptions, you must keep it professional. You’re building their view of you.
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